Local Dealership Spots

Challenge: 

It's practically a rule that all car dealership ads have to be in-your-face salesy spots that just hammer home model prices. We wanted to cut through the monotony of this category for two dealers on on a shoe-string budget.



Solution: 

Although we were limited to stock footage, both dealers had their own target audiences we could mine for unique insights. For Jeep, we connected the start of spring with adventure-loving Oregonians rising from a rainy winter to pursue outdoor activities. And for Ford, we parodied the category itself with a spot about whacky dealership sales names.