Local Dealership Spots


It's practically a rule that all car dealership ads have to be in-your-face salesy spots that just hammer home model prices. We wanted to cut through the monotony of this category for two dealers on on a shoe-string budget.


Although we were limited to stock footage, both dealers had their own target audiences we could mine for unique insights. For Jeep, we connected the start of spring with adventure-loving Oregonians rising from a rainy winter to pursue outdoor activities. And for Ford, we parodied the category itself with a spot about whacky dealership sales names.