Lux Row

Challenge:

The newest member of the historic Kentucky Bourbon Trail had a needed a website that positioned them in a way that would stand out from the other distilleries. But what could compete with stories of family-run whiskey recipes passed down since before the Civil War?

Solution:

We chose to focus on something else entirely. Lux Row Distillers is one of the only stops on the trail to have four unique brands of bourbon under one roof. These brands range from economical to top shelf, so we built Lux Row’s platform around the diversity of its drinkers.

Lux-Row-Website