INFLUENCER MARKETING

Papa Murphy’s partnered with The Portland Trail Blazers’ star shooting guard, CJ McCollum, to get the word our about their fresh ingredients. Since we heard CJ was interested in journalism, I came up with idea to have CJ interview himself and wrote introspective social posts to support the concept.

 
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Creative Director: Simon Armour

Senior Art Director: Noah Carbone

Video Editing: Hannah Stephans